Changing the price formating from $15 to $14.99 Results The test was not significant. Learnings Apparently this pricing format does not make a difference in the case of Groove. Home · Price · Clarity www.groovehq.com · Business software, Software (SAAS) Insignificant Case analysis View source
Adding social login options to the signup form Results The rest ran from June 12-July 12 and 3.4% of the people that visited the login page actually used Facebook or Twitter to log in. Learnings … Continued · Call to Action · Ease of use www.mailchimp.com · Marketing +3.4% revenue Case analysis View source
Adding a signup form on the homepage Home · Layout · Remove steps · Usability · Productivity, Software (SAAS) +44% Signups Case analysis
Changing the signup button color: red vs green vs blue Three different colors were tested: Results The test proofed insignificant. Learnings Button color tests are controversial. Generally there is no research that will tell you … Continued Home · Call to Action · Color contrast www.groovehq.com · Business software, Software (SAAS) Insignificant Case analysis View source
Making a cleaner more visual homepage Several homepage tweaks. Home · Redesign · Focus · Usability · Productivity, Software (SAAS) +14% clicks Case analysis
Changing benefits in headline and subheadline on signup page 5 different headlines and subheads tested. Pricing · Call to Action · Clarity (copy) · Persuasion · Marketing, Software (SAAS) +30% signups Case analysis
Changing happy customer logo’s on the homepage Results The test was not significant. Learnings There may be a couple reasons why the test was not significant * The logo’s are relatively small … Continued Home · Banner · Relevancy www.groovehq.com · Business software, Software (SAAS) Insignificant Case analysis View source
Changing the signup button text from ‘Sign Up’ to ‘Sign Up Now’ Results The test was not significant. Learnings Apparently this button text made no difference – or too small a difference to be significant. All · Call to Action · Urgency www.groovehq.com · Business software, Software (SAAS) Insignificant Case analysis View source
Adding data to headline to quanitfy the statement ” Results The data backed headline generated 40% more clicks. Learnings Being specific generates more interest – as is seen in other tests as well: … Continued Article · Headline · Clarity (copy) www.groovehq.com · Productivity 40% clicks Case analysis View source
Redesigning the homepage to a long form (including video and new headline) Groove is a helpdesk software company focussing on a simple user experience. The company is constantly working to gather customer feedback and improving conversion rates. … Continued Home · Redesign · Clarity www.groovehq.com · Business software, Software (SAAS) 87% sign ups Case analysis View source
Removing prices on the signup page Results Test Visitors Conversions CR Change Significance A 2361 165 6.9% – – B 2355 216 9.1% 31% 99% Learnings There are several possible … Continued Home · Pricing · Friction reduction unveil.at · Marketing, Software (SAAS) +31% signups Case analysis
Homepage radical redesign: long form information vs short form customer testimonial focus Test Multiple changes have been tested: Call to action changed from ‘See plans and pricing’ to ‘Start using Highrise t Results The free trial signups … Continued Home · Redesign · Persuasion · Social proof · Marketing, Software (SAAS) +102% signups Case analysis View source